We at Bella Sposa are delighted to be selected to retail Vera Wang's new designer bridal collection. Adding on to our other Pronovias lines, such as Marchesa for Pronovias, is this exciting new release of jaw dropping, high fashion gowns.
Pronovias is one of the most successful and respected bridal companies in the world, and has extended it’s portfolio with five other successful brands; Marchesa for Pronovias and Ashley Graham for Pronovias, House of St. Patrick, White One, Nicole and Ladybird. With the addition of Vera Wang Bride to the company’s brand portfolio, Pronovias Group’s reputation as a world leader and innovator in luxury bridal stays true.
The two companies intend to have the ability to speak to a wider audience and offer fashion-loving brides a unique collection whilst using high quality materials and technical abilities.
Hoping to reach a broader and more international customer base, Vera Wang Bride is priced around 60 percent lower than Wang’s couture dresses. Regardless of price point Wang has stayed true to the brand’s style, with Wang stating “I do know quality; and I think it's important that whatever someone buys with my name on it, it's our best; whether it's crystal goblets, eye frames, ready-to-wear, or bridal. It's not just about relevance and cool, it's about trust between product and client.”
Not only will Wang be able to branch out into the European market through Pronovias, but Pronovias should also be benefited by Wang’s solid base around Asia, such as Japan and China where she already holds six doors in Japan, and more stores opening in Beijing and Shenzhen in China. Alongside her stores in Asia are Wang’s freestanding stores in the US, namely New York, Los Angeles, Chicago and San Francisco. With such an international reach between both companies this collaboration is sure to be an extravagant powerhouse.
Pronovias will offer a new Vera Wang Bride collection once a year, in addition to special occasion dresses that will be introduced in January. Included in this first collection are 60 dresses, filtered down from an originally designed 100. All dresses are fully designed by Wang and her team to deliver “an alluring, artisanal offering that the fashion-loving bride dreams of”. Every dress stays true to the brand’s codes, as seen in the way the backs are draped, but Wang adds, ”It's about an exploration of silhouettes that are not necessarily expected. When you look at the proportions of the skirts, the cuts, and the details, it's the DNA of our brand...it's everything that we've done for ages, but with a lot of value.”
Taking influence from Wang’s archive each wedding gown pulls on Vera Wang’s youthful and artsy aura. Some are minimal, structural and architectural, whilst others are bohemian and romantic, very deconstructed and whimsical. Not forgetting the explosive ballerina dresses and ballgowns, clearly inspired on looks such as the princess style ballgown with full tulle skirt worn by Kim Kardashian. With such inspirational looks easily recognised through the collection, brides-to-be will feel truly ethereal and high fashion from first fitting.
Bella Sposa Bridal is very excited to be one of the first bridal boutiques to showcase this fabulous collection. Bringing designer dresses to brides in Essex and Outer London is our speciality and we can't wait to showcase this line to you too.
Bella Sposa Bridal boutique is very excited to be offering these bodacious wedding dresses to our brides. Being a selected partner with Pronovias allows us to be able to offer the highest quality and truly individual collections of bridal gowns and dresses. Vera Wang Bride will be available in our boutique bridal shop from October 2021. Fittings are available through our booking system. We truly look forward to fitting you with your perfect dress.
Bella Sposa Bridal Boutique
61 Corbets Tey Road
01708 228 200